随着房地产行业的快速发展，房地产广告越来越受开发商们的重视。
但是很多开发商们并没有制定良好的广告策略，在房地产营销过程中把单纯的广告投放量为法宝，追求高覆盖率和广告表现形式，并没有将房地产广告与其他的营销因素结合起来，制作完善的房地产广告策略。
关键词：房地产 广告 策略 创意
Abstract
With the rapid development of the real estate industry, real estate developers by advertising more attention. But many developers and the absence of a good advertising strategy, in the real estate advertising in the marketing process as a magic weapon pursuit of high coverage and advertising manifestations, and not real estate advertising and other marketing factors combined, improve production Advertising real estate strategy.ct
Key words:Real Estate、Advertising、Strategy、Creativity
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