通过走访珠三角多家五金制造出口企业，笔者发现了中国出口企业的种种现状和弊端。出口难，招工难，价格仗激烈，品牌缺失等等成为了“中国制造”所面临的严重困难。建立品牌，走品牌之路，成为中国出口企业发展的根本之道。对于一个企业、一个国家而言，打造品牌对提升自身价值都具有非常重要的意义。那么企业如何打造国际品牌呢？树立品牌意识和战略规划，发展创新科技，依托群体品牌效应，就成了打造“中国制造”国际品牌之路的根本举措。关键词（本论文范文的主要论点）：出口品牌中国制造民工荒
Ways to build up world-famouse brand for MADE-IN-CHINA——take the hardwear industry for an example
Abstract: Through the visits to many Hardware manufacturing export enterprises in Pearl River Delta, the author found the status and disadvantages of China export enterprises, which include not only the difficulties in export and workforce but also the intensive price war and the loss of brand. The fundamental way of China export enterprises’ development is to build its own brand and enhance brand’s value, which makes a great sense for an enterprise and even a country. Then how can China export enterprises build international brand? The solutions to build the international brand of “Made In China” might be brand awareness, strategic planning, innovative technology and brand group effects.
Key words: Export, Brand, Made In China，
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