当前,房地产市场已经步入了竞争激烈的时代，然而市场营销则就顺应了时代的呼唤被视为房地产企业经营和运作的生命线。面对这一发展目前我国的房地产营销策划也不断推陈出新,但是在房地产营销发展过程中依然会暴露一些典型的问题。本文从房地产发展现状以及它的营销现状入手,归纳总结出我国房地产市场营销策划过程中存在的问题,从而针对这些问题进行一分为二的客观的分析，提出提高房地产营销策划水平的一些对策。促进并且推动我国房地产的良性快速发展。但是在房地产快速发展的今天，同样也暴露了不少问题，如房价收入偏高，投资性购房比例偏大，供求结构的矛盾等，因此，有必要树立新的房地产营销理念，及时采取相关应对政策，实现我国房地产业的健康有序发展。 关键词（本论文范文的主要论点）：房地产；营销策划；发展现状；问题；对策Abstract
Present, the real estate market has marched into the competitive era, however marketing, we complied with times call was as real estate enterprise management and operation lifeline. Facing such a development at present our country's real estate marketing planning also constantly, but in real estate marketing development process will still exposed some typical problems. This article from real estate development present situation and its marketing, summed up the status quo of China's real estate marketing planning process problems, thus aiming at these problems are two sides objective analysis, puts forward improvement real estate marketing planning level of some countermeasures. To promote and promote the rapid development of real estate benign. However, the rapid development of real estate today, also exposed many problems, such as price earnings high proportion of investment buyers too large, the contradiction between supply and demand structure, etc. Therefore, it is necessary to establish a new real estate marketing ideas, Take timely and relevant policy responses, to achieve the healthy and orderly development of the real estate industry
keywords:real estate；marketing planning；development present situation；problems and countermeasures
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