摘要烟台是我国葡萄酒工业的发祥地，亦是我国最大的葡萄酒工业基地，葡萄酒产业成为烟台市的六大支柱产业之一，创造了生态、经济和社会多重效益。鉴于其地位的特殊性与重要性，本文拟对这一产业的现状进行深入分析并致力于提出相关战略对策。本文首先分析了烟台市葡萄酒产业的发展现状，接着对其发展中存在的内外部优劣势进行详细的分析，在最后一部分，进一步针对已述现状与问题提出相关对策。在论文的写作过程中，主要采用了理论联系实际的方法、数据分析法、比较分析与综合法、图表示例分析法等，通过这些方法的应用使得分析更加有理有据和简单易懂。希望在本论文写作过程中所用到的一些分析方法和思路能对烟台市葡萄酒产业的进一步发展起到一定的借鉴作用。关键词（本论文范文的主要论点）：烟台市葡萄酒产业；现状；对策ABSTRACTIn this paper, we have made a deep analysis on the grape wine industry of Yantai which is the origin and most important grape wine industry base in China. As one of the city's polar industry, it has created multiple effects on aspects of ecology, economy and society. In consideration of its significance, this paper aims to put forward some constructive strategies for its further development. Firstly, this paper makes a comprehensive analysis of the current situation of this industry, then we carry on a detailed analysis of the advantages and disadvantages both inside and outside. Finally, we further explore other relevant resolutions towards those problems occouring in the industry. In the process of accomplishing this paper, a lot of analysis methods are applied such as method of connecting theory with practice, methods of data analysis, methods of comparison and comprehension analysis and methods of illustrating with graphs and tables. All the methods make the paper more justified, clarified and easier to understand. I hope some methods and suggestions put forth in this paper would serve a function of advice and guidance for the Yantai grape wine industry.Key words: Yantai grape wine industry; status; solutions
目 录
摘要……........………..........................................................................…I
ABSTRACT.....................................…………….……………………..………….........….II
一、前言………….…………………………………………….….…………................….1
二、烟台市葡萄酒产业的发展现状....................……………………….…..….…………2
(一) 烟台市现有的主要葡萄酒品牌…………………………………………...2
(二) 烟台市葡萄酒产量状况………………….……………...………………..3
(三) 烟台市葡萄酒消费状况………………….……………...…………….…....4
(四) 烟台市葡萄酒贸易状况………………….……………...………………..5
三、烟台市葡萄酒产业内外部优劣势分析...................……………….…..7
(一) 烟台市葡萄酒产业的内部优势和弱点……………………………...........7
1. 内部优势............................................................................................7
2. 内部弱点............................................................................................8
(二) 烟台市葡萄酒产业的外部机会和威胁…………………………………...8
1. 外部机会............................................................................................9
2. 外部威胁..................................................................................................9
四、烟台市葡萄酒产业发展的对策分析.............…………………….…..….…………12
(一) 在引导扶持下搞好葡萄种植……………............…….……………….……..12
1. 建立稳定可靠的葡萄基地.......................................................................12
2. 从国外引进品种和栽培技术......................................................................12
3. 树立科学的发展模式……...................…….....………….......................12
(二) 创新发展烟台市葡萄酒品牌………........................…….…..........12
1. 加强技术研究与人才培养..................................................................12
2. 各企业在合作中竞争发展..................................................................13
3. 大力促进葡萄酒旅游产业的发展...............................................13
(三) 建立葡萄酒质量等级制度................................................................. .......…13
1. 增强原产地保护意识........................................................................13
2. 以质量分级来提高葡萄酒的国际竞争力..........................................13
(四) 加大葡萄酒文化营销力度………………...…………....…......……............14
结论......................………….………….……………………..….……...…..….………...15参考文献......................…………….…………………..….…..……………….………….16
致谢......................………………….……………………..…….…………...…………….17
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
