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中美文化对消费观的影响


全文字数:5500字左右  原创时间:<=2022年

【内容摘要】

Impact of Chinese and American Cultures on Consumption ConceptsAbstract: This paper first introduces the cultural background of China and America related to the consumption concept. It then compares Chinese consumption concept with American consumption concept (i.e. frugality vs. enjoyment of life, “face” consumption vs. self-satisfaction, conformity vs. individuality, conservatism vs. adventurism).Key words: Chinese culture, American culture, Chinese consumption concept, American consumption concept

 

中美文化对消费观的影响
摘要:本文首先介绍了与消费观念相关的中国和美国的文化背景;然后比较了中美消费观念的不同,即节俭对享受生活、“面子” 消费对满足自我、从众性对个性、保守          主义对冒险主义。
关键词:中国文化、美国文化、中国消费观、美国消费观
目  录

Abstract. iv
摘要 iv
Outline v
提纲 vi
1. Introduction 1
2. The cultural background of China and America related to the consumption concept 1
2.1 The cultural background of China related to the consumption concept 1
2.2 The cultural background of America related to the consumption concept 3
3. The impact of Chinese and American cultures on consumption concepts 4
3.1 Frugality vs. Enjoyment of life 4
3.2 “Face” consumption vs. Self-satisfaction 6
3.3 Conformity vs. Individuality 7
3.4 Conservatism vs. Adventurism 8
4. Conclusion 9
Works Cited 10

 

 

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