Cross-cultural Awareness in Business English LettersAbstract:This paper first explores the significance of cross-cultural awareness in business English letters, and presents the introduction of the theories in cross-cultural communication. Combine Hanvey’s four levels awareness and Hall’s high context and low context theories to state the differences of cross-culture between high context and low context countries in business written communication. It then elaborates four parts in business letters which may easily cause problems in diversity of cultures: first part is the specific purpose, second is the opening in letters, third is the main content and the last is the closing. It finally discusses the solutions to deal with the misunderstandings due to cultural differences in business letters is to cultivate the cross-cultural awareness which based on knowing the receivers’ culture, paying attention to special vocabulary and promoting the cultural intelligence.Key words: cross-culture; cultivate; business English letters跨文化意识在商务英语信函中的体现
摘要:本文首先探讨跨文化意识在商务英语信函中的意义,并且介绍了在跨文化交际中的一些理论。结合汉威四个层次的跨文化意识和霍尔的高语境和低语境理论,陈述了不同语境国家在商务写作交际中出现的不同处。然后提出了在信函中,写作目的,开头,主要内容和结尾这四个组成部分由于文化的不同引起的问题。最后探讨了以了解收信人国家的文化,注重特殊词汇和发展文化智能为基础的跨文化意识来解决在商务信函中出现的问题。
关键词:跨文化;培养;商务英语信函
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