品牌是一种高潜质的战略资源，是一个国家或地区兴衰的标志和综合实力的象征，培育品牌，实际就是培育新的战略资源，谁拥有更多更好的品牌，谁就拥有更强的竞争力。文章借鉴国内外学者的研究成果，以品牌培育的机理为基础，从品牌培育的概念入手，对企业的内部环境及外部环境等因素进行分析，使企业从不同的角度来理解和诠释品牌，进而提出品牌培育的策略，通过对烟草企业的品牌培育的案例研究，解决品牌培育的相关问题。 【关键词（本论文范文的主要论点）】企业品牌品牌培育品牌因素Abstract
Brand is a high potential of strategic resources, the rise and fall of a country or region of the signs and symbols of comprehensive strength and nurture the brand, the real strategy is to develop new resources, who has more and better brand, whoever has more competitiveness. Article research scholars from home and abroad, to the mechanism of the brand development, based on the concept of brand development from the start, the enterprise's internal environment and external environmental factors to analyze the enterprise from a different perspective and interpretation of the brand, and then brand development strategy put forward by the tobacco company's brand development of case studies to address issues related to brand development.
Keywords: enterprise brand brand development brand factor
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