在市场经济的大环境下，被赋予了特殊营销价值群体的标签的大学生受到社会的关注。于此同时，广告业也看好高校的广告潜力。开发、利用高校广告资源,已成为许多企业、商家、广告公司探讨的课题。各种广告媒体纷纷进入被称为象牙塔的大学校园。宁波市高教园区为宁波这座现代化的城市积淀了文化的气息的同时，也成为广告展现无限潜力的舞台。宁波市高教园区区内市场情况的分析成为必要，对学生消费力和区内传统媒体和广告形式进行深刻的分析，从而我们可以看出宁波高教园区广告市场开发的意义。我们应该正视宁波高教园区广告发展的现状及存在的不足，进一步探索其特有的广告媒体开发及运作模式，从而使宁波高教园区广告快速发展，并充分为学校服务，为学生服务。关键词（本论文范文的主要论点）：广告 高教园区 潜力 运作
Abstract
Under market economy's environment, entrusts with the special marketing value community's label's university student to receive social the attention. Meanwhile, the advertising industry also favors university's advertisement potential. The development, the use university advertisement resources, have become the topic which many enterprises, the business, the advertisement company discuss. Each kind of advertisement media enters in abundance is been called the ivory tower the university campus. The Ningpo higher education campus accumulated cultural breath at the same time for the Ningbo this modernization's city, also becomes the advertisement development infinite potential the stage. In the Ningpo higher education campus area market conditions' analysis into necessity, the traditional media and the advertisement form carries on the profound analysis to the student consumer buying power and the area, thus we may see the Ningbo higher education campus advertisement market development the significance. We should face up to the Ningbo higher education campus advertisement development the present situation and the existence insufficiency, further explores its unique advertisement media development and the operation pattern, thus causes the Ningbo higher education campus advertisement to develop fast, and serves fully for the school, serves for the student.
Key word: Advertisement higher education campus potential operation
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