商业插画作为一种艺术形式的分支，现在已经集中广泛运用于平面二，三维当中集中了人类所有最美好的思想。商业插画不同于一般绘画概念的艺术形式,[1]具有明确的从属性和制约性,其从属性和制约性表现在创作商业插画时必须按照商业绘画所界定的视觉形式和要求。作为动漫设计过程中重要组成部分的插画,它在动画设计中的众多环节起到了不可替代的作用。商业插画的发展，可以说是有悠久的历史。对你我看似平凡的，看似简单的插画，原来却是大有内涵。
商业插画有四个重要组成部分：
（一）广告商业插画
（二）卡通吉祥物设计
（三）出版物插图
（四）影视游戏美术设定
1. 广告商业插画
为商品服务－必须具有强烈的消费意识
为广告商服务－必须具有灵活的价值观念
为社会服务－必须具有仁厚的群体责任
2. 卡通吉祥物设计
产品吉祥物－了解产品寻找卡通与产品的结合点
企业吉祥物－结合企业的CI规范为企业度身定制
社会吉祥物－分析社会活动特点适时迎合便于延展
3. 出版物插图
文学艺术类－具备良好的艺术修养和文学功底
儿童读物类－拥有健康快乐的童趣和观察体验
自然科普类－扎实的美术功底和超常的想象力
社会人文类－丰富多彩的生活阅历和默写技能
4. 影视游戏美术设定
形象设计类－人格互换形神离合的情感流露
场景设计类－独特视角微观宏观的约减综合
故事脚本类－文学音乐通过美术的手段体现
该论文介绍了游戏人物设定《纳帕尼世界》的创作过程，包括素材的选取、故事脚本和画面色彩等内容，并基于表现形式，作品的实例分析，探讨了人物性格对于人物形象的塑造在艺术作品中的应用。还谈论了作者在整个制作过程中的感想。
关键词：
脚本、素材、构思、人物性格表现、制作过程
毕业论文外文摘要
Title Training and application of creative thinking
Abstract（三号黑体，居左）
Commercial illustration as an art form of the branch, is now focused on two widely used plane, three of which focus on all the best of human thought. Unlike the concept of commercial illustration painting art form, [1] has clear from the attributes and constraints, and its expression from the attributes and constraints of commercial illustrator in the creation must be defined in accordance with the commercial visual art forms and requirements. Animation design process as an important part of the illustrations, which many in the animation part of the design has played an irreplaceable role. The development of commercial illustration, can be said to have a long history. seem trivial to you, and deceptively simple illustrations, the original is great content.
Commercial illustrator has four important components:
(一) of the advertising business illustration
(二) of the cartoon mascot design
(三) Illustration of publications
(四) video game art set
1. advertising business illustration
For the goods and services - must have a strong consumer awareness
Services for advertisers - the values must be flexible
For social services - must have the generosity of community responsibility
2. cartoon mascot design
Product mascot - cartoon understanding of the product to find the point of integration with the product
Corporate mascot - CI standard is a combination of business enterprises tailored
Social mascot - Analysis of characteristics of social activities to facilitate a timely manner to meet the extended
3. Publications Illustrations
Literary Arts - have a good grounding in art culture and literature
Children's books category - with a healthy and happy playful and observational experience
Natural science class - a solid art foundation and extraordinary imagination
Society and human - a variety of life experiences, and dictation skills
4. video game art set
Image Design Class - personality and spirit clutch swap emotional outpouring
Scene design class - a unique perspective about by integrated micro-macro
Story script categories - literature, music by means of art expression
The paper introduces the game character set "Napanee world, "the creative process, including material selection, story scripts, and screen colors and other content, and performance-based forms, examples of work, discusses the shaping of character for the characters Works of art. Also talked about the whole production process of the feelings.
Keywords： Script, material, ideas, character performance, the production
目 录
第1 章 引言 5
第2章 毕业设计的形式和内容 6
2.1毕业设计的形式选择 7
2.2毕业设计的内容创意及构思 4
第3章 毕业设计制作前期准备 8
3.1剧本设定 8
3.2游戏人物设定 9
3.3风格设定 9
3.4音乐的初期设定 10
第4章 毕业设计中期制作过程 12
4.1背景绘制 12
4.2动画绘制 13
4.3镜头画面校对 13
4.4绘制中使用软件说明 13
4.5 水墨在动画片中的运用 14
4.5.1中国水墨画独特的表现形式和艺术元素 14
4.5.2水墨艺术在动画设计中的运用 16
第5章 毕业设计后期合成输出 17
5.1后期制作中使用软件的说明 17
5.2后期合成 19
5.2.1故事倒入 19
5.2.2手写字动画的制作 21
5.2.3 制作三维效果 21
5.2.4 后期音乐选择 21
5.3校片输出 23
结束语 22
参考文献 23
致谢 24
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