童食品的包装应该具备安全、方便、愉悦三方面的基本要素。优秀的儿童食品包装设计是结构设计、装潢设计和材料使用三者的完美结合。儿童食品包装设计有其独特性，青援儿童食品包装的设计过程中，不但要遵循基本的设计规律，还要从儿童生理角度、材料工艺角度进行考虑。青援儿童食品包装中造型、色彩、图形等设计元的使用都要符合儿童的生理和心理特征。青援儿童食品包装的设计不仅从技术的角度出发，还要更多地考虑如何满足儿童的心理需求以及如何能更大程度地发挥包装设计中的教育引导作用。
关键词：青援食品；儿童；包装设计
Green children's food packaging design assistance
Abstract
The packaging of food for children should have safe, convenient and enjoyable three basic elements. Excellent children's food packaging design is the structural design, interior design and materials used the perfect combination of the three. Children's food packaging design is unique, young children's food packaging aid the design process, not only to follow the basic design rules, but also from the perspective of children's physical, material technology point of view considered. Green children's food aid package shape, color, graphics and other design elements used to be in the child's physical and psychological characteristics. Green food packaging design assistance to children, not only from a technical point of view, but also give more consideration to how to meet the psychological needs of children and how to play a greater education in packaging design guide.
Keywords: Green assistance food；Children；packaging design
目 录
引言 1
第一章 选题的来源 1
第二章 课题的市场研究 2
2.1青援儿童食品的市场调研 2
2.2同类产品的市场调研 2
第三章 课题的总体策划 3
3.1设计定位 3
3.1.1品牌定位 4
3.1.2产品定位 4
3.1.3消费者定位 4
3.2设计的研究内容、方法和计划 4
3.3设计构思 5
3.3.1图形的构思 5
3.3.2文字的构思 6
3.3.3色彩的构思 6
3.3.4版式的构思 6
3.3.5结构的构思 6
第四章 课题研究中的问题 7
结论 7
参考文献 8
谢辞 9
附录 10
附录1：青援儿童食品包装设计方案草图及说明 10
附录2：青援儿童食品包装设计方案效果图及说明 11
附录3：青援儿童食品包装设计方案成品图及说明 12
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