如今，随着中国与其他国家经贸往来日益密切，他们之间的商业通信正在逐步增加。在跨文化交际语言交际过程中，人们大多只重视言语的交流，忽略了非语言沟通。然而，事实上，非言语交流在跨文化商务交流中占整个沟通过程中的65%，这是更为重要的。因此，对跨文化商务沟通非语言交际的研究具有一定的理论意义和实践意义，并具有一定的学术研究价值。本文首先介绍了商务交际中非言语交流的表现及其特点，使人们对非言语交流有更直观的认识。然后分析了非言语交流在商务交际中所起到的重要作用、功能以及它对商务交际的顺利进行所带来的影响，最后提出了如何避免跨文化商务交际中非言语交流所带来的沟通障碍，使商务交流中的双方能够从对方的动作、眼神等方面提取出言语所未传达出的有效信息，使商务交际能够更加顺利地进行。
关键词：非言语；交流；商务交际
An analysis on Nonverbal Communication in Business Communication
Abstract
Nowadays, along with the increasingly close trade contacts between China and other foreign countries, the commercial communications between them are gradually increased. People generally attach much importance to the verbal communication in the process of intercultural communication, and neglect the non-verbal communication. However, as a matter of fact, the non-verbal communication accounts for 65% of the entire communicating process during the intercultural business scenario, which is much more important. Therefore, the study on the nonverbal communication in intercultural business communication has definite theoretical and practical significance, and has definite academic research value.
This paper introduces the manifestation and characteristics of nonverbal communication in the business communication firstly, making people have a more intuitionistic comprehension to nonverbal communication. Then it analysis the importance and function the nonverbal communication plays, what’s more, the effects on business communication. Finally, this paper tries to put forward the ways to subjugate impediment of nonverbal communication, then the two sides can exchange useful information from each other’s movements, eyes etc which were not convey by words , making the business communication more smoothly.
Key Words: Nonverbal ; Communication; Business Communication
Contents
Introduction 1
Chapter One The Manifestation and Characteristics of Nonverbal Communication 1
1.1 The manifestation of the nonverbal communication 1
1.2The characteristics of the nonverbal communication 6
Chapter Two The Importance and Function of Nonverbal Communication 8
2.1 The importance of the nonverbal communication 8
2.2 The function of the nonverbal communication 8
Chapter Three The Effects on Business Communication 10
3.1 Distance 10
3.2 Greetings and handshaking 11
3.3 Business card 12
3.4 Visible communication 12
Chapter Four The Ways to Subjugate Impediment of Nonverbal Communicate 13
4.1 Build up the awareness of cultural difference on nonverbal communication ….13
4.2 Strengthen the study of nonverbal communication culture 13
4.3 Pay attention to difference in communication of the same nation 13
Conclusion 14
Bibliography 15
Acknowledgements 16
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