本文通过文献研究法、问卷调查法、逻辑分析法、数据统计法等调查研究方法对滨州市羽毛球爱好者体育消费有了一定的了解，并对滨州市羽毛球爱好者从消费特征、消费现状、影响消费的因素等三个方面进行客观描述。结果表明滨州市羽毛球爱好者用于羽毛球消费占工资的5%左右，说明滨州市羽毛球爱好者体育消费水平低，有待进一步通过各种方式改善滨州市羽毛球参与者的体育消费水平。滨州市羽毛球爱好者主要集中在中高收入者人群中，中低收入者几乎没有，从而说明了羽毛球是一种较高的消费活动。
关键词：体育消费；羽毛球消费；消费现状；消费特征
Binzhou badminton amateur sports consumption behavior analysis
Abstract
This article through the literature methodology, questionnaire, logic analysis, data statistics survey research methods of binzhou badminton amateur sports consumption has an understanding of and badminton lovers of binzhou city from consumption characteristics, current consumption, the factors affect spending three aspects, the objective description. Results show that binzhou city for badminton consumption accounted for badminton lovers about 5% of salary that binzhou badminton amateur sports consumption level is low, pending further by various means to improve the participants in binzhou city badminton sport consumption level. Binzhou badminton lovers high earners are mainly concentrated in low-income people in the crowd, almost no, which illustrates the badminton is a higher consumption activities.
Keywords: sports consumption; Badminton consumption; Consumption status; Consumption characteristics
目 录
引 言 1
第一章 研究对象和研究方法 2
1.1研究对象 2
1.2研究方法 2
1.2.1文献研究法 2
1.2.2问卷调查法 2
1.2.3逻辑分析法 2
1.2.4数据统计法 2
第二章 研究结果分析 2
2.1滨州市羽毛球爱好者消费特征分析 2
2.1.1滨州市羽毛球消费者的性别结构 2
2.1.2滨州市羽毛球消费者的年龄结构 3
2.1.3滨州市羽毛球消费者的职业结构 3
2.1.4滨州市羽毛球消费者的收入情 4
2.2滨州市羽毛球的消费现状 5
2.2.1滨州市羽毛球消费水平 5
2.2.2滨州市羽毛球消费者的消费动机 5
2.3影响羽毛球消费的因素 6
2.3.1个人因素 6
2.3.2群体影响 6
第三章 结论与建议 6
3.1结论 6
3.1.1滨州市羽毛球爱好者体育消费水平低 6
3.1.2滨州市羽毛球爱好者消费人群分布不均匀 6
3.1.3滨州市羽毛球爱好者消费动机呈现多样性 6
3.2建议 7
3.2.1开设羽毛球培训班 7
3.2.2开展群众性羽毛球邀请赛，吸引更多人来参与 7
3.2.3在大众群体大力推广羽毛球运动 7
3.2.4降低俱乐部费用 7
参考文献: 8
致 谢 9
附 录 10
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