案例,spss,数据分析

手机短信传播研究


全文字数:11000字左右  原创时间:<=2022年

【内容摘要】

手机短信传播研究摘要随着手机的广泛普及与应用,手机短信也得到了迅猛的发展,成为传递信息的新媒介,受到了全社会的广泛关注。 手机短信产生的最初目的是为了满足人际交往的需要,以此来实现人与人之间的沟通交流,但发展到后来,逐渐成为人们获取信息的一种重要的手段之一,成为一种新的传播媒介。它不仅创造了神奇的“拇指经济”,同时也开创了人们社会生活和交往的新方式。 手机的出现,跨越了传统的单一的人际传播模式,给人们的生活和传统的媒介传播带来很大的变革。手机短信是一种基于移动通信技术的现代信息传播手段。作为目前人际传播的流行方式,手机短信在运行实践中也逐渐担负起大众传播媒介的角色。相对其他媒介而言,手机短信较好地实现了随时随地传信息的现代传播理想,更好地与电视节目,电台等产生良好的互动影响,并对传统传播学理论产生了冲击与突破。

关键词:手机短信;媒介;大众传播
  SMS Communication Research          

                          Abstract

    With the popularization and application of a wide range of mobile phones, SMS has also been rapid development and become a new medium to transmit information, has been widespread concern in society. SMS was originally designed to produce in order to meet the needs of interpersonal communication in order to achieve communication between people, but it developed later, access to information has become an important means of, as a new the media. It not only created a magical "thumb economy", but also created a people's social life and new ways of communication. The emergence of mobile phones across the traditional single model of interpersonal communication, people's life and the traditional vector-borne a great deal of change.
SMS is a mobile communication technology based on modern means of information dissemination. As the current popular mode of interpersonal communication, mobile phone text messages in the run practice has gradually take the role of mass media. Relative to other media, the mobile phone text messages to better transmission of information anytime, anywhere to achieve the ideal of modern communication and better with the television programs, radio and other interactions to produce good effects, and resulted in the traditional theory of communication impact and breakthrough.


Key words: SMS;  media;  mass

 

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