论大众传媒中的女性形象摘要现代社会大众传媒形成了公共话语空间，并深深影响了人们的性别社会化和性别关系。本文认为大众传媒对女性形象的塑造仍然是将其固定在传统角色中，并突出了女性的可视性和观赏性，将女性对象化和商品化。虽然当今传媒现象反映女性的报道较之前有所改观，但从本质看，女性仍然处于边缘地位，父权社会仍然占主流。造成这一现象的原因主要是传媒在运作机制上日益商业化，以及传媒工作者性别意识不强，社会缺少对大众传媒的监督等。因而有必要采取一些有利的措施和对策，增强人们对于种种性别偏差现象和相关意识的批判能力，营造有利于女性身心健康发展的社会环境。
关键词：大众传媒；女性形象；性别偏差
Female Images In Mass Media
Abstract
Mass media in modern society formed a public discourse space and deep influence people of gender socialization and gender relations. This article believe that the mass media on the shape of the female image is still to be fixed in traditional roles, and highlights women's visibility and appreciation, the female object and commercialization. Although today's phenomena reflect women's media coverage has changed compared to previous, but from the perspective of nature, women are still marginalized, patriarchal society continues to account for the mainstream. Main reason for this phenomenon is the media on the operation mechanism of increasing commercialization, gender awareness and the media workers is not strong, social lack of supervision over the mass media. So need some enabling measures and countermeasures, enhanced awareness for all the phenomena of gender bias and the relevant critical ability, and create a social environment conducive to women's physical and mental health.
Key words：Mass media ； Women’s image ；Sexual difference
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