从文化层面分析中美消费观念的差异摘要中美社会历史背景、价值观念、道德观念、以及家庭教育背景的差异，引起了两国人们消费观念的不同。论文从文化的角度，主要论述了中美两国人们在存钱、旅游、以及追求新潮时尚等方面消费观念的差异。论文重点研究了文化与消费观念的关系，以及文化对消费观念的影响，使人们进一步认识到不同文化背景蕴含不同的消费观念，并能正确、理性地看待本国文化与本国人们的消费观念，打破对其他国家人们不同消费观念持有的偏见，理解、尊重并借鉴不同文化背景下人们的消费观念。
关键词：中美文化；文化差异；消费观念差异
On the Differences of Chinese and American Consumption Conceptions from the Perspective of Culture
ABSTRACT
Owing to the geography differences, society development differences, cultural value differences, ethic differences, family education differences, Chinese and American nations’ consumption conceptions differ from each other in three aspects: difference in depositing conception, difference in traveling consuming, and difference in catching fashion. This study mainly elaborates on the relationship between culture and consumption, emphasizing the cultures’ influence on consumption conception from the perspective of culture. The aim of this thesis includes three aspects: firstly, making people view their own culture and consumption conception correctly and rationally; secondly, breaking people’s prejudice towards other nation’s consumption conception; finally, making people understand, and respect people’s consumption conception under different cultures.
Key words: Chinese-American culture; culture difference; consumption conception difference
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