从《南方都市报》创富志周刊看广东新闻报道的新趋势 摘要《创富志》周刊是《南方都市报》具有影响力的品牌之一，从2008年到2011年，《创富志》周刊从一周两个版扩展一周四个版，在扩展到一周六个版，到最后一周八个版。本文选取了2010年至今的作品作为对象，通过对这些作品进行内容分析，本文得到了以下发现：1、两年来《创富志》周刊作品逐渐增多，发展渐入轨道。2、该专版题材以创业公司和成长型的中小企业，在企业的发展过程中报道相关科学技术的创新、商业模式的演变、风险投资的趋势、市场竞争的策略、创富渠道的建设及销售方法等话题为主。3、《创富志》主题以报道创业公司的创富故事和商业模式为主，关注创业界新形势。从《创富志》的发展，可以看出目前广东新闻报道的新趋势：1、传媒以树立品牌为竞争手段。2、新闻报道趋于本土化。3、新闻内容的分众化、精准化、专业化和互动化进一步加强。4、与电子商务牵线，开启线上线下双渠道的经营模式。5、传统媒体建全媒体数字化运营平台，加速向全媒体转型。
关键词 WEB2.0；电子商务；B2B；B2C；全媒体
From the "Nan fang Dushi Bao"create wealth chi of Guangdong news magazine the new trend
Abstract
"Wealth Chi" magazine is the "Nanfang Dushi Bao" influential brand of supplements, from 2008 to 2011, to "create wealth Chi" magazine a week from week four two versions of extended version of the expansion to a Saturdayone version, the last week of the eight edition.This paper selects the works since 2010 as an object, through content analysis of these works, the paper obtained the following findings: 1, two years to "create wealth Chi" magazine work gradually increasing, gradually developing it into orbit.2, The themes of the special edition entrepreneurial companies and growth-oriented SMEs, the development of the enterprise reported in the relevant scientific and technological innovation, business model evolution, venture capital trends, market strategy, wealth building and channelsales methods, the main topic.3, to "create wealth Chi" theme to the wealth reported story of start-up companies and business models mainly concerned about the business sector in the new situation.From the "wealth chi" development, we can see now the new trend of Guangdong news: 1, the media in order to establish the brand as a means of competition.2, the news reports tend to localization.3 Focus of news content, precision, specialization, and interactive further strengthened.4, and e-commerce to pull strings to open the online and offline two-channel business model.5, the traditional media operators build the whole digital media platform to accelerate the transition to all media.
Key words WEB2.0, E-commerce, B2B, B2C, All Media
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