本文选取了《南风窗》和《中国新闻周刊》两份杂志对“三聚氰胺”事件从2008年9月到2009年1月的报道为研究对象，以内容分析的方法对两份杂志的报道差异做定量和定性分析，以一个侧面展现两份杂志的报道差异，从而凸显两份杂志的竞争差异。本文收集了《南风窗》杂志对该事件的报道共计7篇，《中国新闻周刊》杂志对该事件的报道共计20篇。
关键词：内容分析,报道差异,竞争差异
"South Wind Window" and "China News Week" reports of differences in analysis
—— With "melamine" events as an example
Abstract
In this paper,it selected the reports of "melamine" events from the “South Wind Window” and the "China News Week" ,which from September 2008 to January 2009.For the study reports to the method of content analysis of the differences between the two magazine to do quantitative and qualitative analysis to show differences between the two magazines as an aspect,which highlights the difference in the competitiveness of the two magazines.Among them, this article has collected " South Wind Window" magazine reports on the incidents a total of 7, "China News Week" magazine reported the incidents a total of 20.
Keywords:content analysis,reports’ differentiation,competitive differentiation
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