主题饭店产品创新研究——以某宾馆为例

摘  要
随着我国经济的发展，旅游业的迅猛发展和大众度假市场的不断成长，人们的需求层次的不断提高和多样化，这要求饭店能够提供让客人在消费中能够获得一种文化的享受，而文化氛围的营造则就体现在两个字上，即“主题”。因此国内主题饭店的市场前景十分广阔，迫切需要发展主题饭店。近年来，我国已经开始重视主题饭店的开创和发展，主题饭店在国内的发展也很快速，涌现了不少的主题饭店，其中不乏做得很好的，但多数过于相似化、缺乏新意，产品创新不够成熟、深入等，导致国内的主题饭店发展并不是很顺利。所以本文就分析了主题饭店产品创新的现状和存在问题，并就存在问题提出一些策略，改变主题饭店的现状，从而促进我国主题饭店的健康、快速的发展。

关键词：主题饭店，产品创新，策略
ABSTRACT
 As China's economic development, tourism development and the mass holiday market fast growing, people's needs and level and diversification, which requires restaurants to offer to customers in the consumer access to a culture of enjoyment, and cultural atmosphere The building is on the word highlighted, that is "subject." Therefore, the market prospects of the domestic theme hotel is very broad, the urgent need to develop theme restaurants. In recent years, China has begun to pay attention to creating and developing the theme restaurant, theme restaurants in the country's development is very fast, a lot of themes emerged in the hotel, many of whom are doing very well, but most are too similar to the technology, the lack of new ideas, products Innovation is not mature enough depth, which led to the development of the domestic theme restaurant is not very smooth. Therefore, this paper analyzes the theme of the hotel product innovation in the current situation and existing problems and some strategies on a problem, change the status of theme restaurants, theme restaurants to promote the health of our country, and rapid growth.

Keywords: Heme restaurants, Product innovation, Strategy

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】