浅析我国饭店绿色营销的现状、问题及对策

摘  要

生态环境的逐渐恶化，资源的日益衰竭已成为21世纪威胁人类生存、阻碍社会发展的重要因素。进入21世纪以来，保护地球环境，营造绿色空间，赢得可持续发展已成为人类的迫切需求，人类对绿色消费的需求也不断增加，发展绿色经济成为了当今世界经济的一大趋势。“绿色时代”的到来对世界经济产生了重大的影响，饭店业也不例外。世界各国饭店为了在激烈的市场竞争中占据有利位置，纷纷开发绿色产品，开展绿色营销，争创绿色饭店。针对这一时代背景，文章对我国饭店实施绿色营销的现状进行了较为详细的阐述，对我国饭店绿色营销存在的相关问题进行了分析并提出了相关的解决对策，对于我国饭店绿色营销的开展和整个饭店业的可持续发展有重要的借鉴意义。

关键词：饭店，消费者，绿色营销，策略

Abstract

Deteriorating ecological environment, the increasing failure of resources has become a threat to human survival in the 21st century, an important factor impeding social development. Since entering the 21st century, protecting the global environment, and create green space and win sustainable development has become the urgent needs of humanity, the human demand for green consumption increased, the development of the green economy has become a major world economic trends. "Green Time" coming on the world economy had a major impact, the hotel industry is no exception .Hotels around the world in the fierce market competition in order to occupy a favorable position, have the development of green products, and green marketing, and striving for green hotels. In view of this background, the article on Green marketing our hotel carries on a more detailed exposition on the existence of hotel green marketing issues related to the analysis and the related countermeasures, for the launch of Hotel Green Marketing and sustainable development of the entire hotel industry has an important reference.

Key word: Hotel, Consumers, Green marketing, Strategy

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