电子商务企业的物流联盟发展策略研究--以淘宝商城为例

电子商务企业的物流联盟发展策略研究--以淘宝商城为例

摘要：电子商务企业在贸易活动中日渐体现其重要性，同时也产生了许多物流问题。物流战略联盟成为电子商务企业解决物流问题广泛采用的方式。本文主要研究电子商务企业物流战略联盟，介绍其特点，分析电子商务企业构建物流战略联盟的意义与问题。同时，本文以淘宝商城为例，分析淘宝商城物流战略联盟的情况，从而得出目前淘宝商城的物流战略联盟中的不足之处，并提出解决问题的对策措施，希望能够在对淘宝商城物流战略联盟的发展有所帮助，对整个电子商务企业的物流联盟发展有所借鉴。

关键词：电子商务企业；物流战略联盟；淘宝商城

Studies on strategy for logistics strategic alliance in the context
of e-commerce
——With Taobao mall as an example

Abstract: E-commerce businesses become more and more important in the trade activities，but also generated a lot of logistics problems.Logistics strategic alliance is widely used to solve the logistics problems by e-commerce businesses. This article mainly focuses to study the logistics strategic alliance of e-commerce businesses，introduces the characteristics ，analyzes the significant and the problems for e-commerce businesses to build logistics strategic alliance. Meanwhile this article use Taobao mall as an example，analysis the situation of logistics strategic alliance in Taobao mall，finds the problems in this logistics alliance，and to tell the response measures based on the problems. It hopes to help the logistics alliance of Taobao mall develop better，also do good to the industry to develop
logistics alliance.

Key words: e-commerce businesses; logistics strategic alliance; Taobao mall

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