深圳金谷国际商业广场的发展战略分析
近年来，随着我国市场经济的繁荣和发展，商业广场开发在国民经济中的地位越来越重要，商业广场面临的竞争也越来越激烈。在这种情况下，深圳的商业广场，如何确定发展方向，怎样实现发展目标都需要认真地探讨。为此，本文通过对深圳金谷国际商业广场进行SWOT分析，可得出若干有价值的启示和结论，使其进而找到自己的准确定位,制定符合自身实际的发展战略,更好地实现企业发展的目标。
【关键词】金谷广场 ；SWOT分析 ；发展战略 ；目标定位
】In recent years, with China's market economy, prosperity and development, commercial plaza development in the national economy is becoming more and more important, commercial plaza facing increasingly intense competition. In this case, the commercial plaza in Shenzhen, how to determine the direction of development and how to achieve development goals will need to explore seriously.In this paper, through the Shenzhen Golden Commercial Plaza, SWOT analysis can be drawn from a number of valuable inspiration and conclusions, so that it accurately and then find their own position, to develop in line with their actual development strategies to better achieve the the goal of business development.
【Key words】 Golden plaza ; SWOT Analysis ；Development Strategy ；Targeting
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