广东某涂料有限公司的竞争战略分析
目前的中国涂料行业正在群雄逐鹿的“战国时代”，同时，由于国际巨头纷纷抢滩并购，加之房地产市场低迷导致的需求下降等因素影响，国内许多中小涂料企业的利润空间不断挤压，面临着生存发展难以为继的严峻考验。在这样的境况下，中小涂料企业的出路在哪儿？深圳市宣威达涂料有限公司作为涂料行业中的一员，为谋求生存和发展而采取的竞争战略，在一定程度上代表着众多国内涂料企业的普遍做法。本文就宣威达公司这些战略的制定、实施和实施效果进行跟踪、研究，了解国内涂料企业在当前市场环境下有哪些行动，并通过几种研究模型分析这些战略在制定和实施中的经验和教训。
【关键词】宣威达；竞争战略；涂料行业
The state of Chinese coatings industry are now in a mess Warring age. With the foreign companies who with fully reinforced accessing and the slowdown of worldwide economy , the situation turns worse. To this pressure, profits of local coating industry have been badly cut down and now facing the crisis of living. Under this situation, what is the best choice to due with this? Shenzhen Sherwinda Paint Co. Ltd. As a member and a typical paint company of this coating industry. What competitive strategies did it chose to due with this adverse situation is a better example and mirror to other paint companies. So this article is trying to use many different competitive strategy analyzing models to analyze the competitive strategies which Sherwinda chose and how they work.
【Key Words】Sherwinda; Competitive Strategy; Coating Industry
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