唐正生物科技有限公司市场营销

中文摘要
国内食品添加剂企业正面临“内忧外患”的局面，国内五百多家企业正在激烈竞争，行业洗牌正在展开和加速；伴随着中国加入WTO以后，国际老牌食品添加剂企业也加紧了在中国扩张。深圳唐正生物科技有限公司是国内现在发展比较好的食品添加剂企业之一，其所面临的困难具有典型性，所以这个研究对国内类似企业也有一定的借鉴意义。
本文以深圳唐正生物有限公司现有的营销策略为基础，以营销4P理论为框架对深圳唐正生物科技有限公司的产品策略、定价策略、渠道策略、促销策略进行了简要的罗列分析，同时，本文也对深圳唐正生物科技有限公司营销策略中存在营销观念、竞争和客户关系管理等存在的问题进行了分析，也提出了自己的改进意见。

关键词:食品添加剂；营销策略；客户；
 Abstract
Domestic food additives companies are facing the situation of "foreign invasion", more than 500 companies which are highly competitive in China, industry reshuffle is to start and accelerate； With China's accession to WTO, old international companies which of food additive are stepping up expansion in China. Shenzhen Tangzheng Bio-Tech.,Ltd which becomes one of the better food additives now， in which the difficulties  faced are typical, so this study of domestic enterprises have some similar reference.
This article which is based on the-depth research  set out a brief analysis for Zheng-enterprise product strategy, pricing strategy, channel strategy, promotional strategy which based on  the core of the the 4P marketing strategy ,meanwhile, this article not only analysis the problems which on the existing of marketing concept、compion  and customer relationship management of the Marketing Strategies of Shenzheng Tangzheng Bio-Tech.,Ltd, but also put forward their own suggestions for improvement.

Keywords: Food additives; marketing strategy; customers;

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