国内自主品牌汽车企业的品牌定位战略

摘要：随着中国经济的不断发展，国内汽车产业也迎来了发展的高峰期，虽然在国内市场，合资品牌占据了半壁江山，但是并没有阻挡住国内自主品牌汽车企业的发展壮大，尤其奇瑞、吉利和比亚迪成为了国内汽车企业领头企业，在国内汽车市场上占有一席之地。本文通过对国内汽车企业品牌定位现状的描述、分析，着重讲述它们应怎样进行品牌定位，占领消费者心智，最后提出在进行品牌定位时应注意的问题。

关键词：国内自主  品牌定位   品牌价值  差异点

The strategy of domestic automated brand automobile enterprises

Abstract：As China's economy grows, the domestic automobile industry has also ushered in the development of the peak, although the domestic market, joint venture brands occupy half, but did not stop them in the domestic brand car company the development of self-growth, especially Chery, Geely and BYD has become a leading domestic auto business enterprises in the domestic automotive market place. Based on the status of the domestic automobile brand orientation description, analysis, focused on how to talk about their brand positioning, occupation consumers mind, Finally, the process of brand positioning should pay attention to the problem.
Key words：Domestic autonomy  Brand Positioning   Brands Value   Point of difference

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