我国的城市营销现状以及对策

我国的城市营销现状以及对策

摘要：全球市场映照下的中国城市化进程，表现出非同寻常的张力。近年来，一股城市营销的热潮在中国大地涌起，城市管理者开始用战略的眼光重新审视本地的资源，地方的历史文化,名人景观，基础设施以及投资环境等受到空前的重视。然而，城市营销理论的匮乏却使这一热潮多少显得底气不足。于是观望动摇，走弯路乃至走进误区成为所谓城市营销实践的常见现象。本文根据城市营销经典文献资料以及最新的实践经验，立足于中国现阶段国情，首先对城市营销若干问题理论的探究.然后就中国城市目前在城市营销方面所存在的问题以及不足提出相应的对策，希望能为中国的城市化进程尽微薄之力。
关键词：城市营销 中国城市营销的现状 对策
                         
The status of city marketing in china and countermeasures

Abstract: Under the global market reflects China's urbanization process, demonstrated extraordinary tension. In recent years, a craze of city marketing in China, city administrators began a strategic review of the vision of local resources, local history and culture, celebrity landscape, infrastructure and investment environment are unprecedented attention. However, the lack of city marketing theory made this boom is less than confident. So waiting and seeing shaken, and making detours into errors as the so-called urban marketing practice common phenomenon. According to urban marketing classic literature and the latest practical experience, based on China's current national conditions, the first of a number of issues City Marketing Theory Research. Then cities of china currently in the city by marketing the existing problems to bring up some homologous countermeasures.Make recommendations in the hope of urbanization of china process to make modest force.

Key words:City marketing  the status of Chinese cities marketing  countermeasures

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】