南岳衡山游客满意度实证研究

摘要：本文从消费者行为学的角度，以美国顾客满意度测评理论及模型为基础，建立山岳型风景区的游客满意度指数测评模型。借助于游客满意度测评模型设计调查问卷，对南岳衡山游客的展开抽样调查，统计、整理后获得影响游客满意度的影响因素的信息。利用Eviews软件对满意度影响因子之间关系进行回归分析，进而找出影响衡山游客满意的关键因素。在此基础上，提出改进策略与建议。

关键字：旅游环境；游客满意度；TSI模型；衡山风景区

Empirical research on Heng mountain of tourist satisfaction
Abstract: This article from the perspective of consumer behavior, customer satisfaction survey in the United States, based on theories and models, the establishment of tourist scenic mountain Satisfaction Index survey model. With tourist satisfaction questionnaire evaluation model design, Nanyue Mountain tourists on a sample survey carried out, statistics, after finishing the impact of the impact of tourist satisfaction factors. Eviews software to use the impact factor of satisfaction with the relationship between the regression analysis, and then find out the impact of Hengshan a key factor in tourist satisfaction. On this basis, strategies and recommendations for improvement.

Keyword: Tourism environment; tourist satisfaction; TSI model;Heng Mountain Scenic Area

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