三维市场营销体系构建及运用

三维市场营销体系构建及运用
摘要：本文分析了在新的市场环境下如何构建三维市场营销体系的问题。首先文中对在国外产生了巨大成功并已经逐渐走入中国的三维市场营销理念作了详细的阐述。其次对国内的一些典型企业过去与现在的营销困局做出了评析与总结，最后案例的方式探讨如何构建并利用三维市场营销模式在竞争日益激烈的营销战争中突围而出，拓展企业产品的市场份额，以达到能在现实意义上帮助企业解决目前营销困局难题的目的。
关键词：三维市场营销； 一维市场营销； 营销困局

Construction of 3D marketing system and its application
Abstract: This Article analyzes the market environment in the new and how to build a 3D marketing system. First of all, the article introduction a 3D marketing concept which has produced a great success in abroad and has gradually into the Chinese. Second, some of the typical domestic business over the past and the present marketing difficulties made Evaluation and summary of the way the last case on how to build and make use of three-dimensional model of marketing in an increasingly competitive marketing war, stand out, expanding business products market share in order to achieve in the real sense can help to resolve the current problems of the purpose of marketing difficulties.
Key words: Three-dimensional marketing； Marketing one-dimensional；
 Marketing dilemma

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