浅析家用轿车的消费趋势与发展对策——以长株潭地区为例
摘 要
随着我国经济的快速增长以及居民消费水平不断提高，家用轿车消费已成为消费市场的一个新的“亮”点。通过刺激家用轿车消费市场来带动整个地区经济发展成为国内不少城市经济圈的发展新战略。家用轿车消费市场,已成为拉动国内整体消费市场增长的重要支柱。同时，家用轿车在消费者心目中地位的改变，也引起消费观念的不断变化。
家用轿车消费主要受到居民的入水平、消费品的价格、国家的宏观经济政策、交通基础设施等因素的影响。根据湖南长株潭地区调查基本情况，以及对现有家用轿车用户情况调查分析，预测到今后我国家用轿车的发展趋势为：中级型和经济型轿车市场份额不断增大；个性需求将引导汽车产业发展方向；良好的信誉和售后服务地位的凸显；节能环保引领汽车消费主流；品牌意识的重要性日益突出。因此，提出相应的对策与建议：提高居民的收入水平；降低消费者购车、养车成本；积极扩大农村轿车消费市场；鼓励家用轿车消费信贷。从而进一步完善家用轿车消费市场，为我国其他城市的轿车消费市场提供借鉴。
关键词：家用轿车；消费趋势； 长株潭地区
ABSTRACT
With China's rapid economic growth and rising consumption level, car consumption has become a new "light" point of the consumer market. It became new strategies in lots of urban economic circles by stimulating the automotive market to promote its development. Central Area car consumer market, has become an important pillar of growth in the consumer market in driving South region as a whole. Meanwhile, the notion change in the minds of consumers led to their consumption concept change.
The domestic car mainly by consumption level of the income, consumer prices, the country's macroeconomic policies, transport infrastructure and other factors. According to the investigation of Hunan Changsha, Zhuzhou and Xiangtan,as well as existing survey of family car users,predicted the future development trend of China's family car are: Intermediate-type and the economy growing car market share;individual needs will guide the auto industry development; the good reputation and service status of the highlights; energy consumption of the mainstream environmental lead car;brand awareness of the importance of the increasingly prominent.Meanwhile, some domestic cars according countermeasures and suggestions to further improve the domestic car consumer market for cars in other cities in China consumer market for reference.
Keywords: cars； consumer trends；the investigation of Hunan Changsha, Zhuzhou and Xiangtan
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