媒体的报道与地区形象的塑造——以《河南日报》为例
媒体的报道与地区形象的塑造——以《河南日报》为例
[摘 要] 媒体作为社会的组成部分，是社会信息系统资源的主要拥有者，在受媒体生态影响的同时，也对媒体各个生态层面进行着渗透，因此，媒体说表现出来的姿态与地区形象塑造紧密相关。大众传媒在对某一地区进行报道和时政评析时的侧重点、态度和方式，都影响着公众舆论对这一地区形象的评价和定位。因此，有人把大众传媒当成地区形象的“促销者”催化剂和稳定剂大众传播是单向性很强的传播活动，受众的意见对传播者来说是一种延时反馈，这就更加需要媒体注重舆论平衡，有强大的引导社会舆论的能力。
[关键词] 媒体报道 地区形象 塑造 《河南日报》
And regional media coverage Image
—— the "Henan Daily"as an example
[Abstract]:Media as an integral part of society is the social information system resources the main owner, the ecological impacts by the media, but also the media to penetrate the various ecological levels, therefore, the media said that the attitude shown by the image shape and closely related areas. Mass media coverage of a region when the focus and current affairs assessment, attitudes and ways, affect public opinion on the evaluation of the image of the region and positioning. Therefore, it was the image of the area of mass media as the "promoters" catalyst and stabilizer is a one-way mass communication activities highly, the views of the audience is a communicator delay of feedback, which is more necessary media focus on balance of public opinion, have a strong ability to lead public opinion.
[Keywords]：Media reports Regional Image Shape "Henan Daily"
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