论广播新闻的优势与缺点

论广播新闻的优势与缺点
[摘  要] 广播作为传统媒体，是电子传播时代的重要标志。数字化时代的到来，媒体平台空前发展，受众多媒体选择的空间越来越大。广播新闻是以广播为载体，是以新闻信息为传播内容。而广播新闻的个性特质是由广播媒介的固有属性所派生出来的，使得广播新闻具有一些不同于其他媒介优势和缺点。本文以广播新闻为研究主体，通过探讨广播新闻自身拥有的属性以及在传播之中的优势和一些缺点，以及扬长避短的发展策略。以求在3G时代，更好地把握广播新闻发展方向，增强自身媒体的竞争力，提供理论意义上的指导。
[关键词] 电波 广播 新闻 广播新闻 传播方式
On the strengths and weakness of broadcast news
[Abstract]：As a traditional broadcast media, is an important symbol of electronic media age. The digital age, the unprecedented development platform of choice by multimedia space is getting bigger. Radio news is broadcast to, is to press for the dissemination of information. The radio news of the broadcasting media, which is an intrinsic property of the derivations of that broadcasting the news media have some other advantages and shortcomings. This topic for research on the radio news, to broadcast the news by its own properties and the spread of the advantages and disadvantages, and some are criminated of the development strategy.For the 3G time, a better grasp the development direction to broadcast the news media and enhance our competitiveness and provide theoretical sense of direction,
[Keywords]：Radio wave；Radio  News；Broadcast News；Mode of transmission

   自广播诞生到现代，广播在现代传媒中仍然拥有它的一席之地,以广播为传播载体的广播新闻的传播仍然是人们了解信息的主要渠道之一。但是广播新闻自诞生之日起就感受到媒介竞争的巨大压力，而它并没有向人们所预言的那样退出新闻的大舞台。相反，巨大的压力使得它焕发出新的生命力。

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