山西省节庆旅游整合研究
摘 要：随着中国旅游节庆数量的逐年增多，以区域为背景的节庆旅游整合成了研究热点和难点。据不完全统计，山西省有59例周期性举办的节庆活动，全省每年用于举办节庆的经费高达2亿元。本文对山西省节庆旅游进行深入研究，肯定了发展中的五大成绩，指出了其存在的六大问题，并按照“以经典文化为基石，贴近时代具有时尚感，为山西旅游形象服务”的指导思想，提出了节庆旅游整合的三条建议，促进山西省整体提升节庆档次、打造旅游节庆精品、形成山西立体节庆体系。
关键词：旅游节庆、节庆旅游、整合、山西省、建议
Research on integrating Festivals & Events tourism
in Shanxi Province
Abstract: With the amount of Festivals & Events increasing year by year in China, It is a hot spot and difficult field in researching Festivals & Events tourism integration under a certain region. According to incomplete statistics, there are 59 Festivals & Events in Shanxi Province, which costs 1.2 billion yuan RMB every year. The thorough research has been conducted on Festivals & Events tourism in Shanxi. Five good results have been achieved, but six problems should be resolved in Shanxi. According to a guiding ideology, which is based on classic culture, keeps up with fashion, serves for the tourism image of Shanxi, three suggestions are given on Festivals & Events tourism integration, to improve wholly Festivals & Events tourism, make high-quality Festivals & Events, form the three-dimensional system of Festivals & Events in Shanxi.
Keywords: Festivals & Events, Festivals & Events tourism, integration, Shanxi Province, Suggestions
一、问题的提出
旅游节庆是一种在特定时间、以某一特定主题为内容、在特定地点或同一区域内定期举办的能吸引区域内、外大量游客的各种节日庆典和文化活动等。以旅游节庆为主要吸引物而开展的旅游活动，称为节庆旅游。节庆旅游是推广目的地形象、传播区域文化、塑造区域旅游品牌、促进对外经贸合作、带动经济发展的重要载体。节庆活动作为旅游的吸引物，是构成旅游产品体系的有机组成部分。
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