大学生旅游动机与目的地偏好

摘  要
通过对东北财经大学、大连海事大学与大连理工大学三所大学的在校大学生的旅游行为调查，运用EXCEL、SPSS等软件对影响大学生旅游者出游的原因与大学生旅游目的地的选择等原因进行了分析。并通过与理论研究相结合验证了大学生旅游行为的这些特征。
本文共包括五个部分：第一部分是关于选题的背景与意义的描述；第二部分则是写的国内外关于旅游动机与旅游目的地的理论研究；第三部分是本文的重点之所在，先后对问卷中关于旅游动机的因素和大学生旅游者比较感兴趣的旅游目的地类型以及旅游者对旅游目的地因素的重要程度进行了分析，接着又对不同类型的旅游者旅游动机与旅游目的地偏好进行了交叉分析；第四部分则是对本次调研及调研结果的总结，统计了本次调研过程中受访者的旅游动机与旅游目的地偏好，并总结出大学生旅游者的一些特征；第五部分则是对全文的总结。
关键词：旅游动机 旅游目的地 大学生旅游者

ABSTRACT
By Dongbei University of Finance&Economic, Dalian Maritime University and Dalian University of Technology 3 University of travel behavior in college students investigated the use of EXCEL, SPSS and other software on the impact of the reasons for college students and tourists traveling students the choice of destination and other factors were analysis. And combined with the theory of travel behavior of students demonstrate these characteristics .
This article includes five parts: The first part is about the topics described in the background and significance; The second part, written by domestic and international tourism destination on the tourist motivation and theoretical studies; The third part is the focus of this paper lies, has on the questionnaire on travel motivation factors and college students interested in the tourist destination of tourists and the destination and type of degree of importance of factors were analyzed, followed by different types of tourists travel motivation and destination preference for a cross-analysis; The fourth part is the result of this research and the research summary statistics of the process of this research respondents travel motivation and destination preferences, and summed up some of the characteristics of tourists Students; The five-part is a summary of the full text.

Key words: Tourism motivation; Travel Destinations; Students Tourists;

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