我国旅游业电子商务的发展现状及对策
摘 要
是被认为最适合电子商务模式的领域之一。旅游业开展电子商务不仅可以降低成本、产生新的利润增长点,而且可以增强企业的竞争力,本文从我国旅游业电子商务的现状分析入手,结合当前的旅游业电子商务网站,探讨我国旅游业电子商务的发展。虽然在中国,旅游电子商务还不完善,而且在实施的过程中也出现了许多问题,但旅游电子商务是不可逆转的趋势,它必将取代传统的旅游经营方式。本文将探讨我国电子商务的发展现状及问题,并提出未来发展的策略。
关键词: 旅游业 ;电子商务;现状;发展策略
ABSTRACT
Tourism is considered the most suitable areas of e-business model. Tourism e-commerce can not only reduce costs, generate new profit growth point, and can enhance the competitiveness of enterprises, the paper Analysis of Tourism e-commerce, combining the current tourism e-commerce site to explore the tourism industry in China e-business. While in China, travel e-commerce is not perfect, but in the course of implementation there have been many problems, but the travel e-commerce is an irreversible trend, it will replace the traditional way of tour operators. This article will explore the development of our present situation and problems of e-commerce and its future development strategy.
Key words: Tourism; e-commerce; the status quo; development strategy