武汉市体育产业发展现状及发展对策的研究

武汉市体育产业发展现状及发展对策的研究

摘  要

随着中国经济社会的发展，体育运动社会化和产业化的扩张日益加快。在中国经济发达地区，由于生活质量和生活方式的改变，国民对体育消费需求增强趋势也日益凸现，体育的参与型、实物型和观赏型等消费观念的提高，滋长了体育产业的发展。本文以《武汉市体育产业发展现状及发展对策的研究》为题，运用多种研究方法，对体育产业理论问题、我国经济发达地区和发达国家体育产业发展状况以及武汉市体育产业的结构、发展现状、存在问题和发展对策等几个方面来进行阐述。通过与我国经济发达地区和发达国家的体育产业的发展现状的对比分析，找出武汉市体育产业在发展中存在的问题。针对存在的问题，结合武汉市地域经济的实际状况，提出合理的适合武汉市体育产业发展的发展对策。
本文对武汉市体育产业发展制定的发展策略，旨在为武汉市体育产业和谐快速的发展提供理论依据，为武汉市行政部门的决策提供参考。
【关键词】体育产业  现状  结构   发展对策

Wuhan Sports Industry Development Present Situation and Development Strategies Research

Abstract

Along with the China economic society development, the sports socialization and the industry expansion speeds up day by day. In the Chinese economy developed area, as a result of the quality of life and the life style change, the national to the sports expense demand enhancement tendency also day by day protrude, the sports participation, the material object and watching and so on the expense idea enhancement, has developed the sports industry development. This article take" Wuhan Sports Industry Development Present situation And Management Strategy Research" as the topic. After elaborated the present Wuhan sports industry structure and the system of ownership unique feature, briefed the Wuhan sports industry present situation. In view of the existence question, unifies the Wuhan region economy the actual condition, proposed reasonable suits the Wuhan sports industry development the management strategy.  This article to the Wuhan sports industry development formulation development strategies, is for the purpose of for the Wuhan sports industry harmonious fast development providing the theory basis, for provides the reference for the Wuhan administrative department's decision-making.
【Key words】  Sports Industry   Current Situation  Composition  Development Strategies

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