方言类电视节目的传播学解读

方言类电视节目的传播学解读
摘要：随着改革开放的深入，社会竞争日益激烈，文化日益多元。媒介的竞争也日趋白热化，电视栏目纷繁多样，百家争鸣。方言类电视节目就在这样的情景下应运而生，并迅速赢得了自己的粉丝群。作为具有本地特色的地方类节目，方言类电视节目以其“窄播化”和“分众化”的传播思路，吸引了大量本地观众注意力，引发了观众的收视热情，给各大电视台带来了巨大的经济收益。而方言类电视节目的传播学解读，也随之成为了近年来学术界与业界广泛关注的课题,引发了重重争议。方言类节目是该普及还是该摒弃？它未来的路又将如何？带着这些问题，本文以《越策越开心》的发展作为主要研究个案，就方言类电视节目进行传播学解读，是从“方言类电视节目近年来的发展”，“方言类节目产生的原因”以及“方言类电视节目的未来”这三个方面对方言类电视节目做了整体研究。
关键词：方言传播；方言电视节目；《越策越开心》 

Abstract:With the deepening of reform and opening-up,the society are becoming increasingly competitive, the cultural are more diversity. Media are also becoming increasingly heated competition, television program diversity and a hundred schools contend. Dialect on TV programs such scenarios came into being, and the rapid growth of their own fans to win the group. As a local feature, the local programs, TV programs in their dialect "narrow-casting" and "Focus" and the dissemination of ideas to attract the attention of a large number of the local audience has led to a viewing audience enthusiasm, to major television stations with to the huge economic benefits. Types of television programs and dialects of the communications read in recent years also become a widespread concern in academia and industry issues, led to many disputes. Dialect is the popularity of programs or the discard? The way it is, how are they going? With these questions, this article of "the more fun the more policy" development as a major case study on the dialect type of television programs, interpretation of communication is from the "TV programs dialect development in recent years", "dialect programs causes "and" dialect of the future of TV programs "on the dialects of these three types of television programs made the overall research.
Keywords: Dialect dissemination; Dialect television programs;The television program of“ The more fun the more policy”

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