论文,毕业论文,mba论文
您现在的位置:SPSS分析网 >> 工商 >> 战略管理案例

跨国银行在华战略研究及其对中国银行业经营策略的启示


类型:案例|15000字, 类别:原创|系数:4, 附件:开题报告|文献综述

【摘要】

跨国银行在华战略研究及其对中国银行业经营策略的启示


跨国银行在华战略研究及其对中国银行业经营策略的启示
摘  要

2011年是中国加入世界贸易组织的第十年,从过渡期向成熟期转型的时间段,同时也是中国金融业实行全面对外开放的第五年。外资银行在中国的金融市场也逐渐站稳了脚跟,其资产在中国市场份额上的表现虽不如处于绝对领先地位的中资银行这么突出,但是通过这十多年的积累其在金融市场中的角色也早已变得不可或缺。中资银行为了能够在保留自身优势的前提下更快更好地提升自己的竞争实力,通过分析和了解外资银行的在华发展战略及其与中资银行本身战略的差异性来认识到自身的不足和有待优化的方方面面是一个不错的选择。在吸纳外资银行在理念和产品业务上的优势之外,巩固加强自身拥有的天时地利,不断在调整中寻找最适合的发展战略,以争取市场的积极手段代替过去难以适应市场频繁变化的迟钝节奏。

关键词:金融业全面开放,外资银行,在华发展战略,中资银行的启示

 

ABSTRACT

2011 is the 10th anniversary of China’s joining WTO and also the 5th anniversary of China’s financial industry comprehensive opening. Multinational banks gradually made its position in Chinese banking market. Although its market share was not as outstanding as that of Chinese banks, multinational banks successfully established its brand image in China. Meanwhile, with the development of Chinese financial competitive environment, Chinese banks began to realize the challenges in maintaining its market leading status. In order to strengthen its own big stick, Chinese banks would better learn the strategy from foreign banks, through the absorbing of all the advantages of the competitor, whereas consolidating its specific features; the local banks will absolutely find its way in winning the market. Only if banks adjust themselves proactively to the quickly changing market, they can stand out among all the strong competitors even the foreign banks.

Key Words:Comprehensive opening in China’s financial industry,developing strategies of foreign banks,inspiration of local banks

 

*此文为原创|详情与更多服务咨询↓→【电脑QQ咨询】|【手机QQ咨询】

| |