知识经济时代下的政府公共关系
知识经济时代下的政府公共关系
摘 要：我们正处在知识经济时代，这是一个瞬息万变的时代，一个高科技竞争激烈的时代。这是一种知识与信息的竞争，这个时代最显赫的必将是智慧。现代公共关系学就是研究在复杂的社会关系网络中，组织为了获得公众的信任和支持，通过信息传播和沟通与社会公众建立良好的关系。知识经济作为一种全新的经济形态，它对人类社会的生产方式、生活方式、经济结构、价值观念、管理方式、文化教育等方面的都产生了重大的影响，在世界范围内引起各国政府及社会各界的高度重视。知识经济所引起的这些变化对政府公共关系是挑战与机遇并存。在新的知识经济时代，政府传统的管理方式、制度规章已显得捉襟见肘，解决知识经济时代的政府公共关系问题还需要创新思路，转变工作方式。
关键词： 知识经济时代；政府公共关系；塑造形象
Public Relationships of Government under the era of Knowledge Economy
Abstract：We are in the era of Knowledge Economy, which is a rapidly changing era, an era of high-tech fierce competition. This is a kind of competition that emphasize knowledge and information, and the most significant element is wisdom . The modern public relations is the study of the complex social networks, the organization in order to obtain public trust and support, through information dissemination and communication and social public to establish good relations. The knowledge economy as a new economic model of human society, has changed the mode of production, life style, economic structure, values, management mode, cultural education, etc. It have a significant impact upon the whole world and all walks of life from the social. These changes caused by the Knowledge economy to the government public relations is a challenge but also an opportunity. In the new era of knowledge economy, the government's traditional management method, the system already appear, solve broke rules in the age of knowledge economy government public relations problems still need innovational ideas , change work style.
Key word: Knowledge Economy era ; Public Relationships of Government ; Shape the image
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