中国广告语对营销影响的研究

中国广告语对营销影响的研究
摘  要
随着中国经济的高速发展，人民生活水平的提高，对商品的物质需求档次也逐渐升高，市场上的同类型商品争先恐后的用不同的方式来吸引消费者的眼球，其中最能够提升品牌知名度，吸引受众人群的方式就是做广告，探究近年来的广告语对企业的作用还是明显的，只有出色的广告语，才能深深地打动消费者，让它的产品在剧烈的市场竞争中，占有一席之地！近年来有的产品在社会进步的浪潮中淡出人们的眼球，但是有很多成功的产品依旧卖的火热，与新兴的同类型产品比较起来丝毫不逊色，原因之一就是在企业的发展过程中的不同广告语对产品的促进作用。本文列举若干广告营销案例，从广告语的方向来突出企业长盛不衰的原因，进而说明优秀的广告用语对营销的巨大作用。

关键词：广告语  市场营销  吸引受众人群  促进消费

Study on the Effects of China Advertising Slogan on Marketing

ABSTRACT
With China's rapid economic development, people's living standards, demand for material goods has gradually increased the grade on the market vying for the same type of goods in different ways to attract the attention of consumers, the most to increase brand awareness to attract the audience the way the crowd is advertising slogan in recent years to explore the role of the enterprise or the obvious, that only good advertisement, deeply moved to consumers, it's products in the fierce market competition, share place! Some products in the social progress in recent years, the wave of people's eyes fade out, but there are many successful products are still selling hot, and the new product of its kind in no way inferior in comparison, one of the reasons is that in the enterprise development process Advertisement different role in promoting the product. This paper lists a number of advertising and marketing cases, the direction from the advertising slogan to highlight the reasons for the ever growing business, then explain the best advertising the great role of marketing terms.
Key Words: Advertising Slogan   Marketing   Consumption Promotion

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