纽约时报关于巴菲特午餐的话语建构研究：基于语料库的批判话语分析

DISCURSIVE CONSTRUCTIONS OF BUFFETT LUNCH AUCTION IN THE NEW YORK TIMES: A CORPUS BASED CRITICAL DISCOURSE ANALYSIS

Abstract: Commerce presents an flourishing and prosperous trend in recent years. And celebrities in the business field choose to get involved into charity work. Among those work, Warren Buffett, as the tycoon in stock market, has launched power lunch action for a rather long period. In view of its profound influence, researchers and scholars at home and abroad have done many researches on this issue, but the angle is often restricted to business and commerce. Although this issue has been discussed many times, there are few researches from linguistics viewpionts, let alone corpus-based critical discourse ananlysis. This thesis investigates nine years' reports of Buffett lunch auction in the New York Times, from which many clues may be spotted to fully prove my point that Warren Buffett's lunch auction is actually a selling deed including marketing strategies. What is more, based on the 9 years’ data, this study merges corpus linguistics and critical discourse analysis (CDA) to explore how the reports of Buffett lunch auction were constructed in this newspaper. The last part draws on the theory of CDA and investigates how discourse reflects marketing.
Keywords: Warren Buffett, lunch auction, marketing, corpus, critical discourse analysis

纽约时报关于巴菲特午餐的话语建构研究：基于
语料库的批判话语分析
摘要：近几年来商业活动繁荣起来。商圈的名人们开始投身于慈善业中去。股市巨头巴菲特都发起了慈善午餐拍卖，且年年如此。鉴于此拍卖的影响深远，国内外学者们做了很多关于此问题的研究，但是研究都只局限于商业层面。虽然这个问题已被多次探讨过，但很少有从语言学角度出发的研究，更不用提基于语料库的话语研究了。这篇论文对9年纽约时报关于巴菲特午餐拍卖的报道进行研究，并从中发现种种线索，最后证明巴菲特午餐拍卖的商业性质及营销策略这个事实。另外，本研究结合了语料库和批判话语分析两种语言学方法去探究纽约时报对巴菲特午餐拍卖事件报道的话语建构。最后，结合批判话语分析理论分析了话语在市场营销中的作用。
关键词：沃伦•巴菲特、午餐拍卖、市场营销、语料库、批判话语分析

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