新媒体环境下谣言的传播与应对
摘要：随着互联网技术的进步，我们似乎正生活在一个谣言四起的时代。恶意的谣言借助新兴媒体的“病毒式传播”打破时间、空间的限制，获得更加巨大的传播力量，其传播范围更广，跨国、跨语言、跨地域，传播方式变为一对多乃至多对多，很大程度上改变了信息的不对称情况，影响力之大前所未有；传播速度更快，可以一夜之间到达全国甚至全世界各地的网络用户。其产生原因更为多样，传播路径更为复杂，出现了新媒体谣言与口传媒介和传统媒体传播融合互动的现象。新媒体环境下的谣言得到了更大的施展舞台，与此同时也让真相传播得更快、更远、更广。“传谣”与“辟谣”、真相与谎言在此间进行着激烈地博弈。然而真相究竟如何能在最快的时间里打败谣言，我们如何应对谣言的传播，以减少谣言对社会的危害，远非“谣言止于信息公开”那么简单，也不是一句“谣言止于智者”所能立刻解决。
关键词：新媒体；谣言；责任
Spreading and Dealing with Rumors
in New Media Environment
Abstract: After the transformation of the new media , the game field between rumors and the truth has changed from a small stage of person to person by ways of mouth , whispering to the stage of public opinion that is set up by old and new media. The rumors in the new media environment has obtained greater display stage, at the same time made the truth spread faster , farther and wider . " Communicating rumors " and " denying rumors " , the truths and lies are confronted with the fierce game . However, how can the truth beat rumors in the fastest time to ,reduce harm to society ? It is far from simple as the words that "rumors would stop in the case of the freedom of information" , nor is it " rumors would stop before a wise man can immediately solve .
Keywords: new media; rumor; responsibility
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