iPhone手机发展过程中的美国价值观研究

A Study on the Values of America in the Developments of iPhones
Abstract: With the approaching of the globalization, the communication between countries becomes more deepening. Therefore, under this background, it is very important for us to learn a country's local customs and practices, the national culture. The value is an indispensable part in human culture, and learning values is one of the best ways to understand a national culture. Because it is easier for us to study values from things around us, so this paper takes the iPhone as a platform to analyze the values of America.
The purpose of this paper is to help people understand the American values. As we know, it is easier for us to study values from things around us. In our daily life, mobile phone has already become an indispensable part of it. And this paper focuses on the development process of the iPhone mobile phone and takes it as a platform, from the upgrade process, Steve Jobs himself, the Apple corporate culture , and its business model to analyze the American values. After reading lots of literature and network data, the author summarize that Americans have a strong sense of self-realization, the spirit of innovation, a strong sense of competition and the pursuit of perfectionism values. This paper not only introduces the development course of Phone, but also wants through this platform to know American values and help us to improve ourselves.

Keywords: the values of America; phone; the spirit of innovation; sense of competition; perfectionism
iPhone手机发展过程中的美国价值观研究
摘要：随着经济全球化的深入，各国际间交流日益频繁。因此，在这个背景下，了解其他国家的风土人情，民族文化显得尤为重要。学习价值观是了解一个民族文化的最佳途径之一，越是贴近我们身边的事物就越能体现其价值观。所以本文就是以iPhone手机的发展为切入口进行美国价值观的研究。
    本文的写作目的就是帮助人们了解美国价值观。我们知道，从周围的事物中可以轻松的学习价值观。在日常生活中，手机已经成为我们不可分割的一部分。
本文侧重于iPhone手机的发展过程并以此为平台，从其更新过程、乔布斯本人、苹果公司的企业文化、其经营模式等来分析美国价值观。通过大量阅读文献和网络资料的学习，作者总结出美国人具有强烈的自我实现意识、创新精神、高度的竞争意识和追求完美的价值观。本文的写作目的就是希望通过研究美国价值观，学习他们优秀的一面，从而提升我们自己。

关键词：美国价值观；iPhone；创新精神；竞争意识；完美主义

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