从跨文化语用角度谈中西方礼仪文化差异

CROSS-CULTURAL PRAGMATIC PERSPECTIVE

    Abstract: As we all know, globalization has become an inexorable trend. At the same time, under the background of globalization, intercultural communication arises at the historic moment. In fact, intercultural communication is no longer an option, but a necessity. The purpose of studying Language is to realize the communication. And it is very important to master the principles of traditional etiquette for successful intercultural communication. It is adapt to the research trend of the times that research the differences of etiquettes between Chinese and Western cultures from cross-cultural pragmatic perspective. It is meaningful to better realize the intercultural communication. This paper introduce three aspects:The wine culture, Table etiquette culture, The visit customs culture from cross-cultural pragmatic perspective.
Keywords: Globalization, Intercultural communication, Cross-cultural pragmatic perspective, Etiquette cultural differences, The wine culture, Table etiquette culture, The visit customs culture

从跨文化语用角度谈中西方礼仪文化差异

摘要：众所周知，当今全球化已成为一种必然趋势。与此同时,在全球化背景下,跨文化交际应运而生。事实上,跨文化交流已不再是一种选择,而是一种必需。语言学习的目的是为了交际，掌握传统的礼仪原则对于成功交际，特别是成功的跨文化交际关系至关重要。从跨文化语用角度对中西方礼仪文化差异进行研究适应时代趋势，对更好的实习中西跨文化交际意义重大。本文从跨文化语用角度详细分析中西方礼仪文化差异在酒文化、餐桌礼仪文化、拜访习俗文化等三方面的具体表现。
关键词：全球化、跨文化交际、跨文化语用、礼仪文化差异、酒文化、餐桌礼仪文化、拜访习俗文化

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