浅谈商务礼仪在商务寒暄中的运用

摘要：随着全球经济和多元社会的快速发展，各个国家和地区之间的商务活动日益频繁，各国人们之间的交流也日益深入。商务活动的成功由很多因素决定，而寒暄作为任何商务活动的最初阶段起着至关重要的作用。作为商务礼仪不可替代的一个部分，商务寒暄理应受到商务从业人员的重视。有效的商务寒暄要求交流双方能理解彼此国家的文化、习惯和礼仪。礼仪能够指导人们在商务活动中优秀地表现以至促成商务活动的成功。本文主要从商务礼仪的特征、原则、重要性分析开始,针对中美两国的文化差异,分析两国在商务寒暄的不同,并相应提出人们在面对面寒暄中需注意的礼仪及非面对面寒暄，例如电话、邮件中应遵循的一些礼仪。

关键词：商务交际；中美差异；商务礼仪运用
An Application of Etiquette in Business Greeting

Abstract

As the rapid development of global economy and pluralistic society, business activities between different countries and regions have become increasingly frequent. So does the communication between people from different parts of the world. The success of business activities is determined by many factors while greeting, as the first step in any business activity plays an important role in them. Greeting is also an indispensable part of business etiquette, and it should receive due attention. Effective greeting involves such aspects as mutual understanding of communicators' cultural background, customs and etiquette, which can guide people perform excellently and thus contribute to the success of business. This article begins with the features, principles and importance of business etiquette. Then, based on the cultural difference between China and America, it analyses their difference in business greeting. Then the thesis comes up with advices on how to use etiquette in face-to-face greeting and none-face-to-face greeting including phone call and E-mail etiquette.

Key words: business greeting; difference between China and America; application of business etiquette

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