蓝色经济圈的旅游业发展—以威海为例

摘    要
现阶段旅游业的竞争已由单个企业竞争、单个城市层面的竞争，慢慢向城市群的联合竞争方向发展。因此，威海的旅游业想要在激烈的市场竞争中做大做强，就必须打破传统的旅游格局壁垒，加强区域之间的强强合作，走山东半岛滨海城市群区域一体化发展之路，在更宽领域、更高层次的层面上参与市场竞争。山东半岛蓝色经济圈城市群是继珠江三角洲和长江三角洲、京津塘、辽东半岛等城市群之后，逐步发展壮大起来的，旅游业发展速度较快，现已跻身于中国东部沿海地区发展较快的城市群行列之中，但在有些方面也存在一定的弱势。因此，本文试图对山东半岛蓝色经济圈旅游资源整合开发的优势及存在问题进行分析，制定半岛城市群旅游资源整合联合开发的对策，进一步开发滨海旅游项目，为山东半岛蓝色经济圈的旅游业良好快速发展提供借鉴。

关键词：蓝色经济圈；滨海旅游；区域合作；半岛城市群

ABSTRACT
Nowadays，the tourism competition occurs to not only an enterprise or a city-but the city groups．Therefore if Wei hai want to break administrative barriers and develop city cluster in a wider domain．The tourism must win the competition at a higher level．After the Zhu jiang Delta，Yangtze River Delta-Liaodong Peninsula，Shandong Peninsula grows strong gradually with its tourism，which has become all area with faster the development in China eastern coastal city groups．Therefore，to analyze the advantages and problems of integrated development of tourism resources of the Shandong Peninsula Blue Economic Circle to develop the Peninsula City tourism resources integration of the joint development of countermeasures， and vigorously develop the coastal tourism projects for the blue circle of the Shandong Peninsula tourism resources industry good rapid development to provide a reference.

Key words：Blue Economic Circle；Coastal Tourism；Regional Cooperation；Peninsula City

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