谈电影中的植入广告

Abstract
With the increasing hatred of the traditional advertisements among the audience, more and more sponsors have choosen product placement as an effective way to publicize their brands and products. Since movies are enjoying a great popularity all over the world, product placement in movies are becoming more prevalent and worth more attention. The thesis is intended to introduce the definition, history and types of product placement in movies and explores its advantages. It also provides some advice for Chinese marketers to make effective product placement in movies.
The thesis is divided into five chapters. Chapter One is the introduction. Chapter Two is a general introduction of product placement. Chapter Three is devoted to the advantages of product placement in movies. Chapter Four offers some advice to Chinese marketers. And last chapter is the conclusion that as an effective means of sales promotion, product placement in movies will have a bright future if it is used in a proper way.

Key words:  product placement  movies  advantages  advice
摘要
随着人们对传统广告不满的加深，越来越多的投资商选择植入广告这一有效的方法来增加品牌和产品的知名度。因电影在全世界范围内流行，电影中的植入广告也变得繁荣，得到了更多的关注。论文介绍了电影植入广告的定义、历史和类型，并探究了其优点，同时也为中国电影制造商提供了有效广告植入的方法。
论文分为五个章节。第一章，背景介绍；第二章，植入广告的简介；第三章为植入广告的优点；第四章为中国电影制造商提供的建议；最后一章是结论，电影植入广告作为有效的促销手段，如运用得当，其前景一片光明。

关键词： 植入广告；电影；优点；建议

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