浅析我国连锁零售业的规模扩张战略

[摘 要]在当今世界商业的发展中，连锁经营已成为商业中一种最重要的经营方式。连锁经营的优势在于规模，追求规模扩张是连锁经营内在的本能冲动。而并非每一次的规模扩张都能成功，研究其规模扩张战略对于连锁业实现其规模经济具有重要意义。本文就我国连锁零售业的规模扩张战略中的网点扩张战略模式、网点扩张方式、网点扩张的支持系统等三个问题，并针对其在这三个方面存在的问题提出相应的对策及有效的措施，以便连锁企业经营者在企业规模扩张时有所依据，达到提高企业竞争力的目的。
 [关键词]连锁零售 ；规模扩张；战略模式；扩张方式

Analysis of the Scale Expansion strategy of The Chain Retail
 
Abstract ：with the development of the commerce ， the chain has become one of the most important commercial style in the progress of operation. Being scale is the advantage of the Chain， the pursuit of the expansion of scale is the chain stores ′instinctive impulse. However ，not every expansion of scale can be successful. so ，it is very significant to study the expansion of its scale strategies for  their economies of scale. In this article ，we will discuss three questions about： our country chain-like retail trade scale expansion strategy： the mesh point expansion strategy pattern， the mesh point expansion way， the mesh point expands supporting systems and propose the corresponding countermeasure and the effective measure. in order to chain-like enterprise operators in enterprise scale expansion time has the basis， achieved enhances the enterprise competitive power the goal.
Key words： Chain-like retail ;sales scale expansion ;strategic model ;
 expansion style

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】