网络口碑对消费者信任影响研究

[摘 要] 本研究主要内容在于，通过研究其他行业的消费者信任影响因素模型，结合网上店铺的实际情况，提出了网上店铺消费者信任影响因素模型。这极大的丰富了网络口碑对消费者信任影响的研究，对类似于网上店铺的其他行业也具有较强的适应性，对消费者信任研究也具有重要的意义。企业可以通过改善网络口碑评价指标，加强与消费者沟通，改良产品、改善服务质量，使得消费者信任大大提升。只有消费者对店铺、店主和商品信任了，才会在购买决策中产生重大影响。通过系统的提升消费者信任，企业可以提供更能满足客户需求的产品、更高质量的服务，进而提高企业的形象和增加企业利润。。
[关键词]网络口碑；消费者信任； 淘宝网
  The Study of Influence of Electronic Word-of-Mouth on Customer Trust
 

Abstract:The main contribution of this paper is to study the following aspects: in theory，we refer to the models of consumer trust in several industries and the specific condition in online shopping industry ,build the model of the effective electronic word-of-mouth on consumer trust. We can use the conclusion that we get from this paper to guide the other industry，This study is very useful and meaning in the consumer trust research in theory. We found several major online shop websit electronic word-of-mouth evaluation systems to build the more reason evaluation system.Then we use this evaluation system to research the effect of electronic word-of-mouth on consumer trust and how. Through the system to enhance consumer trust，companies can provide better produets to meet customer demand，higher-quality services，thereby improving the image and increase business profits，
Key words: Electronic Word -of- Mouth，Consumer Trust，Taobao

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】