网络媒体环境下的我国政府回应机制研究 随着1994年互联网络进入中国，网络媒体以其即时、互动的特性迅速发展成为影响力最大的传播媒介。主流传播媒介的改变以及公民参政议政意识的增强使得对网络舆情的有效回应成为政府管理的重点与难点。政府在回应网络舆论时的态度和举措，不仅关系到政府对于网络的管理水平，更是衡量现代政府对于民意回应程度的标尺。本文首先对网络媒体等概念进行界定，然后从现阶段政府回应网络舆论存在的问题出发，分析问题背后的深层原因，最后提出相应的建立网络回应机制的原则与措施。本文的研究课题有利于维持网络媒体传播环境的秩序与稳定，并对回应性政府的建设有一定的参考价值。 关键词：网络媒体 网络舆论 政府回应 The Study on the Responsive Mechanism of Chinese Government under Web Media Circumstances ABSTRACT Due to their instantaneity and interactivity, web media have already become the most influential media since Internet being introduced to China in 1994. The change of mainstream media and the increased awareness of citizen participating in politics made how effectively responding to network public opinion a problem for government’s administration. The attitude and actions government taking not only matter how government manages the Internet, but also are rulers to measure the modern government’s responsiveness towards public opinion. The essay firstly defines relevant concepts like “web media”, then lists existing problems of government responsiveness towards public opinion, analyzes the underlying causes and finally comes up with the corresponding principles and measure to establish effective network responding mechanism. The subject of this essay would be helpful to maintain the order and stability of the network media environment, also is to the benefit of establishing a responsive government. Keywords: web media network public opinion government response
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