成功背后的故事——好莱坞动画案例分析

美国是世界上最大的娱乐产品输出国，其视听产品产值居所有产业中第二，仅次于航天产品，而其中仅动画产业产值就高达50亿。抛开经济利益不谈，好莱坞动画工作室所设计的一些动画形象也是深入人心，好评如潮。而透过其光鲜的表面，我们深入的探究其原因可发现其做出佳作必然性。例如其外部有各具特色的动画公司，合理的竞争，雄厚的资金支持，商业化运作；内部有对动画的不断创新，美轮美奂的配乐，精确地观众定位。而这些对于处于低谷的中国都是极具学习和借鉴的价值。

关键词：好莱坞动画；中国动画；创新；案例研究
ABSTRACT

Hollywood animated films are not merely cartoons. They are cultural industries. For example, in June, 2008, “Kung Fu Panda” was released in China, which was so popular in China that it even refreshed Chinese cartoon box office records. Hollywood animated films can create 5 billion dollars every year, furthermore, they influence many children’s values. So the animated films are really important in the social development. Because of the slow development of Chinese animated films, we should learn the experiences of Hollywood. After the researches on the Hollywood animated films, we can find that there are many reasons for their success. Now we can conclude the reasons into 2 main clauses: 
The External causes include the support of substantial capital investment, distinctive cartoon studios and rational competition, commercialized operations.
Internal causes include innovation, much attention paid to the music, the use and adoption paid to the music, the use and adaptation of exotic culture, humors, the positioning of audiences.
When we are learning the experiences of Hollywood, we cannot forget the adaptation the Chinese culture elements. The best animated films we make should be Chinese featured films. Now it is the time for us to pay attention to the development of Chinese animated films and let animated films play its important role in our development of society. 

Key Words: Hollywood animated films, Chinese animated films, cases study

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