分析礼貌原则在英语商务信函中的应用

随着现代社会人们越来越关注国际间的商务交际往来，商务信函的使用也在国际商务活动中发挥着越来越重要的作用。笔者认为，一封好的商务信件能为企业建立重要业务关系搭桥铺路，而礼貌原则在其中所起到的作用不可或缺。礼貌原则的应用能给收信人一个良好的第一印象，能帮助企业在融洽的氛围下建立长期合作关系。本文以商务信函写作中的礼貌性原则和英语语言学家利奇理提出的礼貌原则作为理论依据，通过大量具体的实例分析和对比，分析礼貌原则在英语商务信函中的体现和功能，探讨礼貌原则的六个准则（得体准则，慷慨准则，赞誉准则，谦逊准则，一致准则和同情准则）在实际商务信函中的特点，并提出如何在外贸信函应用礼貌原则的几个策略，从而凸显礼貌原则在现今英语商务信函中不可或缺的作用。
关键词：商务信函，礼貌原则，准则，应用策略

Abstract
At present, transnational business communication has been put in a more salient position, so that English business correspondence is playing a more important role in the conduct of international business activities. The writer insists that a well-presented business letter may well pave the way for an essential business relationship, and it is quite necessary of employing Politeness Principles in it. The application of Politeness Principles gives the recipient a good impression and helps to establish long-term cooperation in harmonious atmosphere. This thesis, based on the courtesy principle of business letter writing and Leech’s Politeness Principles, deals with representations and functions of Politeness Principle in English business correspondences with a lot of examples and comparisons, and reveals some characteristics of applying six maxims of Politeness Principles in business letters and some strategies of the application of Politeness Principles. The purpose of this thesis is to highlight the significance of applying Politeness Principles in business correspondences, and to point out that Politeness Principles is indispensable for conducting successful business in English commercial correspondences.
Key words: business correspondence, politeness principles, maxim, strategy of application

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